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Perfect Match
Brand Identity · Environmental Design · Campaign Design
Reimagining the public library as a space centred around connection, discovery and finding your perfect match.
01 - The Brief
Create a new library identity that makes the experience of finding and engaging with books feel more personal, welcoming and emotional.
02 - The Strategy
The concept uses the language of romance and discovery, with punctuation-inspired iconography, expressive typography and moody, vibrant colour palettes to create a distinctive visual identity.
03 - The Deliverables
Brand identity · Iconography · Environmental graphics · Signage · Promotional material
04 - The Outcome
The concept was extended across the library environment, creating a cohesive identity that guides visitors through the space while reinforcing the idea of connection between people and books.
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