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PODCON
Campaign Design · Art Direction · Event Design
An energetic campaign celebrating the people who turn their voices, ideas and stories into podcasts.
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01 - The Brief
Create a campaign for PodCon, a podcasting event, that captures the energy of the medium and encourages people to engage with the event.
02 - The Strategy
“Noise Makers” positioned podcasters as creators who make an impact through their voices and ideas, using a bold visual language to bring the campaign to life.
03 - The Deliverables
Campaign identity · Event collateral · Printed programme · Signage · Promotional material
04 - The Outcome
A cohesive campaign system was created across the event experience, from promotional material to the printed programme and on-site signage.
Developed collaboratively by three graphic designers and three art directors, combining campaign thinking with expressive visual design.
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