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SANParks Tourism Research Report
Editorial Design · Information Design · Art Direction
A bold editorial approach that transformed complex tourism research into an engaging, accessible and visually-led report.
01 - The Brief
Transform a detailed tourism research report for South African National Parks into an engaging publication that felt accessible, rather than overly formal or difficult to navigate.
02 - The Strategy
A bold and vibrant visual language was created using strong colour, animal-inspired patterns and expressive layouts to bring energy to the research while keeping the information clear and credible.
03 - The Deliverables
Editorial layout · Infographics · Typography · Colour systems · Image selection · Information design
04 - The Outcome
The final report made complex research easier to understand through considered page composition, clear infographics and a cohesive visual system across the publication.
Designed at Cinnabar Creative Studio in collaboration with the Creative Director, Copy Editor and SANParks team, using imagery supplied by the client.
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