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Headland
Brand identity · Social media · Marketing strategy · Campaign design · Signage
A vibrant coastal-inspired brand built to connect with a young summer audience and drive real-world sales.
01 - The Brief
Develop a new bucket hat brand from the ground up, with a clear identity and marketing approach aimed at a young, style-conscious audience.
02 - The Strategy
Position Headland Hats as a vibrant, energetic and approachable brand inspired by a relaxed coastal lifestyle, appealing to 14–22-year-olds while communicating directly with their parents and grandparents.
03 - The Deliverables
Brand identity · Business plan · Social media content · Promotional posters · Market stall signage
04 - The Outcome
Over 70% of stock was sold at launch, successfully connecting the brand with its intended target market.
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